Zoo app
(school Project)
Group project completed for U/X U/I Bootcamp at University of Arizona. The challenge was to develop an app to enhance the experience of zoo goers.
Problem Statement
Visitors of the Reid Park zoo need an easy way to plan a visit to get the most enjoyment from the experience. Visitors need a way to organize their visit including maps, interactive activities and the ability to pay using the app.
Proto Persona
Our team brainstormed to develop the perceived personality of the typical Reid Park zoo goer.
Survey
Survey questions were developed to verify the team's assumptions about the target market.
Competitive Analysis
Looking at competitive and popular applications gave insight to features and options for consideration.
Competitor Features
Looking at the features in a matrix provides a quick reference.
Interview Transcripts
interviews were conducted to further narrow down the characteristics of the target audience.
User Persona
The final persona was developed after ideation of our survey results.
Empathy Map
Empathy maps were used to further ideate the features to be included in the final app.
User Journey
The user journey helped ideate the user's experience to set up the navigation structure.
I Like, I Wish, I Wonder
Product features were further explored to help decide the final features of the app.
Priority Matrix
Effort and reward for product features were further explored to confirm initial ideas.
Storyboard
Storyboards helped key contributors to visualize the application in use.
Card Sort
Maze was used to create a card sort exercise to help determine the organization of navigation.
Sitemap
The final sitemap was created based on the feedback received from the card sort exercise and user journey.
Wireframes
Wireframes and working prototypes provided a visual layout for the key pages and the ability to test some of the usability.
Landing Page Wireframes
A landing page was designed to promote the application on the current zoo website. This could be used as the landing page for email and postcard mailers.
Design System
Fonts, colors and buttons were created to aid in the development of the app.
Prototype
Working prototypes were developed to test design, usability, and structure of the navigation.
Landing Page
A landing page designed to reside within the current zoo website was designed and coded using bootstrap to provide a responsive, mobile friendly experience.
