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Audio/Visual Manufacturer

National manufacturer of audio visual connectivity products was in the process of updating their CMS to tie into their existing accounting system. I came on board to update of the design and usability. I lead the team through the UX design process with the goal of increasing usability, visibility and visual design.

Project Roll

UX Audit • UI Review • eCommerce Review • Brand Design • Website Redesign • Product Photography • SEO • Analytics

Previous Web Site

The existing website had a fixed width and was not mobile friendly. The design was dated with low image quality.

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User Personas

Interviews were performed to provide data that was used to develop user personas for the key customers

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Competitive Analysis

Top competitors websites were reviewed for common navigation and industry standards.

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Site Maps

Sitemaps were developed to identify ways to streamline the shopping process. Main navigation links were updated to be descriptive and better aligned with industry standard terminology.

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Wireframes

Initial wireframes were created for desktop and mobile to lock down the navigation and layout. 

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Desktop Prototype

Working prototypes were developed to test the complete purchase and checkout process for registered and anonymous users.

View Prototype

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Design Guide

A complete style guide was created for the development team.

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High-Fidelity Prototypes

Working prototypes were created for management review and to perform usability testing.

View Prototype

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Product Photography

Studio shots were taken for all key products and standards were created for product photography for consistency.

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Carousel Slides

Slides were designed to clearly identify the company offerings and promote featured products. Desktop and mobile versions were created for each.

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Mobile Prototype

Prototypes were developed to test usability on mobile devices.

View Prototype

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Checkout User Flow

User flows were created to determine the complete checkout process for registered and anonymous checkouts.

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Email Campaigns

Campaigns were created to increase web traffic and brand awareness.

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Video

Animated video with voiceover was created to promote the custom wall plate capabilities which was determined to be a key product that differentiates the company from the competition.

View Video

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Analytics and SEO

Once the site went live, Analytics including heatmaps were reviewed to further fine-tune the user journey and usability. 

SEO programs were used to modify content and increase search visibility and search results position.

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